Born Free + Shopbop

An exclusive collection was formed in collaboration with the internet retailer Shopbop, Vogue and 22 top designers, and 100% of the profits will benefit Born Free’s goal to end mother-to-child HIV transmission at birth.

The M∙A∙C AIDS Fund will match the total purchase price of all tickets sold for the Born Free Mother’s Day Family Carnival and the total purchase price of all products sold, up to $500,000.

Created by a group of celebrated designers—all mothers—who support Born Free’s mission, each piece showcases original prints by Wangechi Mutu, an award-winning, Kenyan-born visual artist based in New York.

Photographed by Patrick Demarchelier, the ad campaign features models lending their support to this cause.




born-free07The Céline bag for Born Free

born-free08The Chloé child dress for Born Free

born-free09The Prada skirt for Born Free


The Versace dress for Born Free


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